Data Privacy

Data privacy is the set of rules and practices that govern how a buyer's information gets collected, stored, and used. In the AI funnel, it's the promise you make to someone who shares their name, email, or company while talking to an assistant about your product.

Why it matters for the ChatGPT funnel

Buyers now do real research inside ChatGPT and Claude before they ever reach your site.

When the conversation gets to the point of capturing a lead in chat, trust is the gate.

A buyer who isn't sure where their data goes won't hand it over. That's a booked meeting you never see.

Privacy questions also slow your own team down. Legal and security review every new place customer data lands, and "an AI chat" sounds risky until you can show exactly how it's handled.

Clear data handling isn't a compliance checkbox here. It's a conversion lever.

How drio fits

drio sits where the AI conversation turns into a real lead, so how that data is handled is part of the design, not an afterthought.

The goal is simple. A buyer should be able to share their details and book a meeting with the same confidence they'd feel on your own site, and your team should be able to explain where it all goes.