Vibe Coding

Vibe coding is building software by describing what you want to an AI and letting it write the code, then nudging it on feel instead of editing line by line.

You talk, the model types, you keep the parts that work.

The term blew up on Twitter as a half-joke for "I shipped an app without really reading the code." Sometimes it's a toy. Sometimes it's a real product.

Why it matters for the ChatGPT funnel

It mostly doesn't touch your funnel directly. It's how things get built, not how buyers find you.

But notice the pattern: people now expect to get a result by chatting, not by clicking through a tool. That same expectation is reshaping how buyers shop in ChatGPT. They ask, they get an answer, they want to act right there.

The marketing version of this shift is vibe marketing — describe the campaign, let the AI run it.

How drio fits

You don't have to vibe code anything to show up in the chat.

drio is the app the assistant picks at the moment of intent, and it books the meeting inside the conversation. No build, no code, no prompt-wrangling on your end.