Streaming

Streaming is why ChatGPT and Claude type their answers out one word at a time instead of waiting and dropping the whole reply at once.

The model generates text token by token.

Streaming sends each piece to the screen the moment it's ready, so the buyer sees movement instead of a spinner.

Why it matters for the ChatGPT funnel

It's mostly under the hood, but here's the one thing that matters.

Streaming makes the chat feel fast and alive, which keeps your buyer reading.

The longer they stay in the chat client, the more chances the assistant has to bring up your brand and act on it.

When the answer streams in and your app surfaces a booking step right there, the buyer can move from question to meeting without ever leaving the conversation.

A frozen, laggy reply does the opposite: people bail before intent turns into pipeline.

How drio fits

You don't have to think about streaming.

drio is the app the assistant picks at the moment of intent, and it books the meeting right inside that live, streaming chat.

The buyer asks, the answer flows in, and the next thing on screen is a way to talk to you.