Prompt Injection

Prompt injection is when sneaky text — buried in a webpage, a document, or a tool's output — overrides what an AI assistant was told to do. Think of it as a stranger slipping a fake note into the assistant's instructions, so it says or does something you never signed off on.

Why it matters for the ChatGPT funnel

The buying journey now runs through ChatGPT and Claude. When a buyer asks for a recommendation, the assistant reads from across the web to answer.

If a bad actor injects instructions, the assistant can be steered to skip your brand, push a competitor, or misstate your offer at the exact moment of intent. That is a brand-safety problem, not just a technical one. A compromised answer is a lost lead — and you may never see it happen.

This is a cousin of the hallucination risk: the answer looks confident, but it's wrong, and it's shaping pipeline.

How drio fits

drio is the conversion layer that turns AI-search demand into booked leads. Because the app you run inside the chat is yours — controlled, structured, and bounded — the buyer interacts with your real offer, not a stray instruction from the open web. It's a cleaner, more trustworthy path from intent to meeting.