Gemini

Gemini is Google's AI assistant. It powers the AI answers at the top of Search and lives inside Workspace apps like Gmail, Docs, and Sheets. Your buyers don't always open a chat window to ask it a question — they meet Gemini in the tools they already use all day.

Why it matters for the ChatGPT funnel

The AI buying journey isn't just ChatGPT. Gemini is a second front door.

When a prospect asks Google about your category, Gemini decides which brands make the shortlist — often before they ever click a link. If you're not named, you're not in the consideration set.

Because Gemini reads from Google's index, the same content work that earns you AI Overviews placement also shapes what it says about you. Showing up here means more of your demand gets recommended, not just searched. That's the difference between being known and being picked.

How drio fits

Trackers can tell you whether Gemini mentions your brand. The harder gap is what happens after the mention: a buyer reads a recommendation and has nowhere to act.

drio is the conversion layer that closes that gap. When an assistant surfaces you at the moment of intent, drio gives that buyer a way to book a meeting right there — so visibility across surfaces like Gemini turns into pipeline you can count.