E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust.

It's the rubric Google's human quality raters use to judge whether a page is credible. Google added the second "E," Experience, in 2022. It isn't a single ranking knob you can turn. It's a signal of how much the web vouches for you, and Trust is the one that carries the most weight.

Why it matters for the ChatGPT funnel

Assistants recommend brands they can trust, and they read the same trust signals raters do.

If a model can't tell who you are or why you're credible, it won't pick you in an answer. It hedges, or it names a competitor with a cleaner reputation.

Strong E-E-A-T, a real entity, a knowledge panel, a Wikidata record, consistent expert authorship, is what makes you the safe pick when a buyer asks ChatGPT for a recommendation. It's the foundation generative engine optimization builds on.

How drio fits

E-E-A-T earns you the mention. drio earns you the meeting.

Once the assistant trusts you enough to name you, drio is the app that gets picked at that moment and books the lead inside the chat, so your hard-won credibility turns into pipeline.