Conversion by Query

Conversion by query means knowing which question a buyer asked the assistant before they converted — not lumping every chat into one faceless "chatgpt.com" line in your analytics.

It's the difference between "ChatGPT sent us 200 sessions" and "the question 'best payroll software for startups' booked us 9 meetings."

Why it matters for the ChatGPT funnel

The buying journey now starts as a question inside the chat.

Different questions carry different intent. "What is payroll?" is browsing. "Best payroll tool for a 20-person team" is a buyer raising their hand.

If all of that collapses into one blob, you can't tell which queries actually drive pipeline. You optimize blind.

Conversion by query splits the blob apart. It shows you the handful of high-intent questions where you get picked and convert — and the ones where you show up but lose. That's where your demand-gen effort should go.

How drio fits

drio is the conversion layer that books the lead inside the chat, so every booked meeting carries the question that produced it.

You don't get one anonymous referral number. You get attribution down to the query — which questions fire your app, which book pipeline, and which still need work.