Claude Projects

Claude Projects are dedicated workspaces inside Claude where someone keeps the files, instructions, and chat history for one body of work. Upload your docs, set a tone or a role, and every chat in that project answers with that context already loaded.

For a buyer, a project is the room they live in while they research a purchase. They've parked your category, their requirements, and a stack of vendor PDFs there, and they keep asking Claude to compare and recommend.

Why it matters for the ChatGPT funnel

This is the high-intent end of the AI search journey. A buyer who built a project around your space isn't browsing — they're shortlisting. Claude is reading their files and naming who to talk to.

If you're not the name it returns, you never see the demand. There's no click, no form, no trace in analytics. The buyer just walks out with a recommendation that wasn't you. Showing up in the answer is the whole game, because the project is where the decision gets made.

How drio fits

drio is the conversion layer on top of that moment. When a buyer reaches real intent inside Claude, your drio app gets picked, answers in context, and books the meeting right there in the chat — so a research session inside a project turns into a booked lead instead of a dead end.