AI Wrapper
An app built on top of an AI model like ChatGPT instead of its own homegrown model and why that is fine for your funnel
An AI wrapper is a product built on top of someone else's AI model, like ChatGPT, instead of training its own.
It's often thrown around as an insult on Twitter: "that's just a wrapper."
Most useful AI tools are wrappers. The model is the engine. The wrapper is the car people actually drive.
Why it matters for the ChatGPT funnel
The "just a wrapper" sneer makes founders nervous about building on top of the assistants.
Don't be.
Your buyers don't care whose model is underneath. They care whether the tool books the demo, answers the question, closes the loop.
The moat was never the model. It's the workflow, the data, and being the thing the assistant reaches for at the moment of buyer intent.
If you only show up in the answer but never get picked or convert, you don't have a wrapper problem. You have a conversion problem.
How drio fits
drio is, by this definition, a wrapper, and proudly so.
We sit on top of ChatGPT and Claude and turn the demand they already send you into booked, pay-per-lead meetings.
You bring the brand. We handle the layer that converts.
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT