Your funnel moved into ChatGPT. You didn’t.

The buyer now arrives already decided

Buyers arriving from AI assistants convert about 31% higher than other traffic — Adobe Analytics, across the 2025 holiday season.¹ Not because the traffic is magic, but because the buyer did their thinking in the chat. By the time they reach you, the comparison is over and the choice is mostly made. Analysts call it intent compression.

So your conversion craft is pointed at an empty room

You A/B test your hero section. You segment paid traffic. You gate by persona. You do this everywhere — except the one place buyers now decide. ChatGPT makes the pitch, then drops every buyer on the same homepage, regardless of who they are or what they asked. You call the result a win. It’s really an accident.

You’ve run a thousand experiments on a page that matters less every quarter, and zero on the conversation that’s quietly taking its place.

drio is CRO for ChatGPT

Not a new behavior — your favorite one, on a new frontier. The same conversion playbook you already run on your site, pointed at the channel that’s now doing the selling. You run a guided app in the chat, test it like a landing page, send a different journey to each buyer slice, and measure what actually converts.

• Experiment. A/B test the ChatGPT journey like you test a hero section — offers, messaging, and where it ends. You already run this everywhere else.
• Personalize. A different path per buyer slice, live in the conversation. Dynamic landing pages, but inside the chat where the decision happens.
• Measure. Conversion by query and by slice — not a “chatgpt.com” blob in GA. Finally see which conversations actually become pipeline.

What we believe

The decision moved into the chat. Your conversion craft hasn’t followed it yet.

A channel you can’t experiment on, segment, or measure isn’t optimized — it’s lucky.

The brands that win AI won’t be the ones that rank. They’ll be the ones that convert.