Meta AI

Meta AI is the free AI assistant built into WhatsApp, Instagram, Facebook, and Messenger, powered by Meta's Llama models.

It's the most widely distributed assistant in the world, with over a billion people using it inside apps they already open every day.

For most users it handles quick questions, captions, and lookups without leaving the feed or the chat thread.

Why it matters for the ChatGPT funnel

Meta AI proves the buying journey isn't just in ChatGPT and Claude.

People now ask an assistant before they visit a website, and Meta AI puts that habit in front of a billion phones.

When your category comes up, the assistant gives an answer, names a few brands, and the user decides right there.

If you aren't the pick in that moment, you don't lose a click. You lose the lead, with no trace in your analytics.

That's why AI-search intent is becoming a real demand channel, not a novelty.

How drio fits

A tracker tells you where you show up across assistants. drio is the layer that turns that visibility into booked meetings.

drio gives the assistant an app it can pick at the moment of intent, so the user can capture the lead inside the conversation instead of being sent off to a form they'll never fill out.