Match Your Brand

Make the app feel credible, on-brand, and ready for internal or customer-facing use.

Branding matters more than aesthetics. For GTM and marketing teams, it affects trust, adoption, and whether the app feels like part of your product experience instead of a disconnected experiment.

What Branding Controls

Setting	Why it matters
App name	helps users understand what the assistant is for
Logo	makes the experience feel owned and intentional
Primary color	creates visual continuity across actions and emphasis
Background color	affects readability and overall tone
Font	helps the app feel closer to your product or site

Where Users See Your Branding

in the built-in chat preview while your team reviews the app
in widget primitives such as buttons, highlights, and interactive elements
in AI clients that support rich drio-rendered content

Recommended Setup Order

start with your company site or core product brand
keep the app name descriptive and specific
use your primary brand color sparingly for emphasis
check contrast and readability before sharing internally
review the app in the same AI client your audience will use

Use Brand Consistency To Reduce Friction

When the branding feels right, internal stakeholders are quicker to trust the experience. That is especially important when:

sales or success teams will use the app in live conversations
marketing leadership is reviewing the launch
the app is customer-facing or close to the buyer journey

Practical Guidance

keep the first version close to your existing brand instead of inventing a new visual language
optimize for readability before expressiveness
if multiple teams will reuse the app, align on one owner for naming and presentation decisions

Brand Review Checklist

the app name reflects the real job it does
logo and colors match current brand usage closely enough
text remains readable in the preview and in widgets
the experience feels trustworthy in screenshots and demos