# Fodda Brand Intelligence MCP server

Brand health & trend footprint across PSFK expert graphs with citable sources, not web summaries.

## Links
- Registry page: https://www.getdrio.com/mcp/ai-fodda-brand-intelligence
- Repository: https://github.com/piers-fawkes/fodda-mcp
- Website: https://www.fodda.ai

## Install
- Endpoint: https://mcp.fodda.ai/brand-intelligence
- Auth: Auth required by registry metadata

## Setup notes
- Remote header: Authorization (required; secret)
- The upstream registry signals required auth or secrets.
- Remote endpoint: https://mcp.fodda.ai/brand-intelligence
- Header: Authorization

## Tools
- get_my_account - Check the current user's account status: API call balance, plan, enabled/disabled graphs, and profile info. Use when the user asks "how many API calls do I have?", "what plan am I on?", "what graphs can I access?", or similar account questions. Returns live data — not cached from session start. Endpoint: https://mcp.fodda.ai/brand-intelligence
- list_graphs - List all knowledge graphs the user can access — IDs, descriptions, authors, sectors, signal counts. Use FIRST in any session to discover available sources before searching. Returns graph metadata needed for graphId parameters in other tools. Deprecated: waldo, psfk (use retail/tech/food/travel/fashion/beauty/sports instead). Endpoint: https://mcp.fodda.ai/brand-intelligence
- get_capabilities - Returns Fodda's main capabilities / features / offerings / products / services / tools and what they cost. Call this for any question about what Fodda can do or what's available. Endpoint: https://mcp.fodda.ai/brand-intelligence
- search_graph - Find trends, signals, and expert insights across 100+ curated knowledge graphs covering retail, beauty, tech, food, travel, sports, and 30+ specialist domains. Returns trend data with cited evidence, source attribution, and lifecycle stage (emerging/building/mature/fading) — not generic web summaries. If graphId is omitted, searches ALL accessible graphs in parallel (recommended default). Use for market trends, competitor analysis, innovation signals, consumer behavior, cultural shifts, or any topic where curated expert intelligence outperforms web search. Endpoint: https://mcp.fodda.ai/brand-intelligence
- get_neighbors - Discover what's connected to a specific trend — related brands, technologies, locations, and cross-domain links that search alone wouldn't surface. Returns curated editorial connections between trends that web search cannot provide. Use after search_graph to map the territory around a trend, find which brands are connected, or understand cross-domain relationships. Requires node_id from a prior search_graph result. Endpoint: https://mcp.fodda.ai/brand-intelligence
- get_evidence - Get the source articles, case studies, and statistics behind a specific trend — with full citations and publisher attribution. Each item includes source URL, location, brand names, publication date, category, and a formatted citation. Use after search_graph when you need the supporting proof behind a trend. This is a direct lookup by trend ID — not a text search tool. Endpoint: https://mcp.fodda.ai/brand-intelligence
- get_node - Get the full profile of a specific trend — detailed description, lifecycle stage (emerging/building/mature), signal strength, geographic scope, and all properties. Use when you need deeper detail on a single trend after search_graph returned a summary. Requires node_id from a prior search_graph result. Endpoint: https://mcp.fodda.ai/brand-intelligence
- get_label_values - List all brands, locations, technologies, audiences, or trends within a specific knowledge graph. Use to explore what a graph contains — e.g., "what brands are in the retail graph?" or "what locations does the fashion graph cover?". To get a complete list of every trend in a graph, call with label="Trend" — this returns the full deterministic list, useful for industry-report graphs where search may return partial results. Endpoint: https://mcp.fodda.ai/brand-intelligence
- brand_tracker - Build a complete Brand Intelligence Profile by searching ALL knowledge graphs for a specific brand. Returns trend footprint (which trends the brand appears in), competitive landscape (co-occurring brands ranked by overlap), cross-graph presence, evidence timeline, lifecycle distribution, and bundled supplemental signals (Google Trends, Wikipedia, Amazon, earnings). Use when the query is about a specific company or brand — "What is Nike doing?", "Patagonia's innovation strategy", "How is Apple positioned?". This aggregates intelligence that would require dozens of separate web searches to assemble. Endpoint: https://mcp.fodda.ai/brand-intelligence
- get_supplemental_context - A standard layer for macro, institutional, and real-time market data. Call this tool when curated coverage is thin, empty, or when the query is explicitly demand/attention-shaped (e.g. to get search volume, economic series, or census data). It retrieves data from 80+ authoritative sources (Google Trends, FRED, BLS, Census, etc.) fanned out in parallel. Returns categorized data blocks with source attribution and metadata. Note: call after search_graph indicates thin/empty coverage via its coverage annotation. Uses 5 tokens ($2.50 via SPT) per standalone use. Endpoint: https://mcp.fodda.ai/brand-intelligence
- check_supplemental_status - Check if market data gathering is complete and retrieve the results. Call this after get_supplemental_context — poll every 5-10 seconds until status is COMPLETE or FAILED. Endpoint: https://mcp.fodda.ai/brand-intelligence
- generate_visual - Create a presentation-ready data visualization from research findings. Available chart types: "cultural_shifts" (From→To transitions), "competitive_compass" (brands on 2 axes), "trend_constellation" (network of related trends), "implication_ladder" (Signal→Trend→So What→Do What), "innovation_pathway" (Now→Near-Term→Future), "opportunity_map" (2×2 white space analysis). Returns a branded SVG that renders directly in the chat. Endpoint: https://mcp.fodda.ai/brand-intelligence
- read_url - Extract clean text content from any URL. Use this when a user shares a link (competitor site, news article, client brief, trend report) and wants to cross-reference it against Fodda knowledge graphs. Returns structured text ready for analysis. Uses 15 tokens ($7.50 via SPT). Endpoint: https://mcp.fodda.ai/brand-intelligence

## Resources
- fodda://graph/retail/trend/omnichannel-fulfillment - Curated trend profile for Omnichannel Fulfillment in Retail MIME type: application/json
- fodda://graph/tech/trend/generative-ai-agents - Curated trend profile for AI Agents in Technology MIME type: application/json
- fodda://expert/psfk-research/insight/latest-consumer-signals - Expert insight on latest retail & consumer behavior signals MIME type: application/json

## Prompts
Not captured

## Metadata
- Owner: ai.fodda
- Version: 1.33.0
- Runtime: Streamable Http
- Transports: HTTP
- License: Not captured
- Language: Not captured
- Stars: Not captured
- Updated: Jul 27, 2026
- Source: https://registry.modelcontextprotocol.io
